Finally, A New Food Truck

by theelvee_w2oe3m

Tomorrow the Fud Truk will debut at Lehigh University, ending a valley-wide dry spell of new food trucks.  Unfortunately the truck is a Lehigh-only entity, but it’ still exciting to see something that’s a national trend finally take hold in the Lehigh Valley.

The only other food truck (to our knowledge) in the area is the Fat Boys House of BBQ truck that parks outside of the Iron Pigs stadium dishing out smoked meats in warmer weather.  With people lining up for an hour to get food truck tacos, food truck festivals, and even a food truck reality TV show, it’s a wonder there’s not more trucks in our area.

The Fud Truk is an operation of Lehigh University’s Dining Services, managed through national company Sodexo.  Last year Sodexho teamed up with celebrity chef Mai Pham and UC Davis to open the Star Ginger Asian Grille and Noodle Bar food truck.  Lehigh University student publication The Brown & White reports that according to Karrine Dieser, marketing director for Lehigh’s dining services, the truck will feature a wide variety of meals ranging from pizza to burgers to salads to ethnic cuisine. 

Not only are they offering breakfast and lunch items, it appears they may be toting some late night options as well.  In typical food truck fashion, the crew will be tweeting their locations throughout each day.  To start off it looks like the menu will include things like omelets, bacon, breakfast sandwiches, berries, and granola for breakfast.  Lunch items will be along the lines of panini, wraps, and salads.  The truck does accept both cash and credit cards. 

Hopefully this new truck will inspire some more entrepreneurs to use the food truck as a culinary outlet and one day we’ll be toting our own food truck festival.  In the mean time, watch the Fud Truk’s Twitter and Facebook for its location and special menu items.

Photo from the Fud Truk’s Facebook page.

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10 comments

West End Gastro Club February 8, 2012 - 5:58 pm

We were looking into one, and it might still be an option for us in the near future. We’re glad to see this great national trend begin to take shape in the Valley!

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Jason February 8, 2012 - 6:11 pm

Dig the name.. wish they served food truck food to the public.. oh well..

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The El Vee February 8, 2012 - 7:15 pm

Jason, they do serve to the public, they just don’t leave Lehigh’s campus.

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Leo February 8, 2012 - 6:47 pm

http://texssmokinbarbq.com/

Road side BBQ stand, with some grills and smokers, kind of a food truck, on 309 N near New Tripoli.

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Karrie February 8, 2012 - 11:15 pm

The Fud Truk serves to everyone and they take cash and credit. The license only covers a certain area of the city, so in order to go off campus (which they plan to) they just need to pay the money to get a license to serve food in the different zoning areas (if that makes sense?). I don’t know all the politics of it, but I do know they plan to bring the truck to events around town in the near future and really getting their food out there for all to enjoy.

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The El Vee February 8, 2012 - 11:23 pm

Awesome, really hope to see them around town at some point if that’s the case. They’d certainly do well at different events like Musikfest, Spring on Fourth, Vegfest, etc. Great addition to the Bethlehem community. As mentioned, hopefully more people step up and start doing trucks…some of the most underrated food in the world comes from street vendors.

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Lehigh Valley Transplant: Restaurant reviews | March 22, 2012 - 10:35 pm

[…] Finally, a New Food Truck by the elvee Fud Truk at Lehigh University […]

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Sugar High Cupcakes July 20, 2012 - 2:48 am

Well, this is sure to excite the food truck lovers….Keep on the lookout for the SUGAR HIGH cupcake truck, soon to be hitting some locations in the Lehigh Valley. If you have suggestions where you would like to see some of our delicious cupcakes please give us a call. The cupcake truck is also available for your private parties and events! Don’t forget to like Sugar High (http://www.facebook.com/sugarhightreats) on Facebook to see our gourmet cupcake and ice cream flavors for the day at our shop in Pottstown and to find out where the truck will be 🙂

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Betty Boop October 9, 2012 - 10:46 am

There are definately MORE food trucks around!! Tex’s Smokin’ Bar-B-Q in Orefield has been around for 5 years. They rely on word-of-mouth advertising and have grown tremendously since opening in 2008. They serve REAL bar-b-q!! If you haven’t been there you should DEFINATELY try it! Decide for yourself! They’re located at the intersection of Shankweiler Rd. and Route 309. THE BEST!!!

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Chris & Bill Witman October 9, 2014 - 8:32 pm

Witman’s BBQ Pits inc. is a BBQ Catering & BBQ Vending company with mobile smokers and a mobile kitchen.
We do BBQ catering and BBQ vending to business, corporate, community and personal events.
We are open year-round.
Our catering menu and other information may be viewed on our facebook page.
We make our own BBQ sauce and Dry Rub seasoning.
Ribs, Pulled Pork, Pit-Roasted Chicken, Brisket, Smoked Sausage, Smoked Hot Dogs, Loaded Baked Potatoes, Red Potato Salad, Smoked Baked Beans, Soups and more.
Witman’s BBQ Pits inc. is located at 3430 Rt. 309, Orefield, Pa. 18069.
Phone 484-225-9197

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