Lit Roastery and Bakeshop opening in Bethlehem

by theelvee_w2oe3m

There’s a new coffee image-1roaster and bakeshop slated to open in southside Bethlehem named Lit.  We recently chatted with partner Matthew Hengeveld to find out more about what they’ll be serving up when they open in fall.

Located at the former Tallarico’s Chocolates space at 26 E 3rd St, the business is a collaboration between Monocacy Coffee Company, a Bethlehem-based specialty coffee roasting company, and Made by Lino bakery, brainchild of baker Melanie Lino.  The shop will be a ‘co-retail’ space between the two companies, a separate company that will open up thimage-6e possibility of stocking other local goods down the road.

Hengeveld and his co-owner of Monocacy, Dan Taylor, were old friends who eventually reconnected over a shared love of coffee.  Hengeveld’s first foray into the specialty coffee world was at Ultimo Coffee in Philadelphia, while Taylor’s love with the brew started at Square One coffee in Lancaster.  After Hengeveld started roasting his own beans at home, Taylor, not knowing that his future partner had become a coffee fanatic, happened to reach out to him about starting a coffee shop.  Less than two years later they’re running a successful roasting business and are now opening their collaboration space with Made by Lino.

Hengeveld describes partner Melanie Lino as one of the “most charismatic, hardest working, funniest and truest human beings” he’s ever known.  They met by attending the same markets selling their wares over the past year (we caught them at the Homebase Easton flea market a while back).  Her specialty is French Macarons, but Hengeveld teased that she has a new product that is “without doubt going to be crazy good, especially for folks on the go.”  In addition to the mystery product and macarons, she’s also working on cookies and other pastries that will incorporate her Dominican heritage.  Of Lino, Hengeveld said, “We adore her product. But what draws Dan and I to Melanie is her character. She keeps Dan and I completely in-check, and none of us are afraid to speak our mind to one another — total lack of inhibition when something needs to be said. Simply put, she could be selling sardines, and we’d still like to partner with her.”

image-2In addition to Lino’s pastries, Monocacy will be of course roasting and selling coffee out of the shop.  “Having a shop of our own grants both our companies opportunities we haven’t yet had,” noted Hengeveld.  They plan to roast new coffees that they haven’t yet had an opportunity to work with, including beans from far-off areas in Guatemala, Ethiopia, Colombia, and other countries.  His said he thinks “folks drinking big chain coffee will be blown away.”  We’ve had his coffee, both brewed by Monocacy and at home after picking it up at the Bethlehem Visitor’s Center, and he’s not overselling.

Of their location, Hengeveld said that while the area has a “rugged” reputation, it spoke to them as a spot that they could become part of the fabric of the community.  After working at a local music publication for half a decade on Bethlehem’s southside, he noted that “it’s no Cinderella’s Castle,” but when presented with the possibility of opening in the area, he thought about some of his neighbor’s living in cramped apartments with little privacy and nowhere to go, sit, think, read, and relax.  He envisions Lit as a spot where his southside neighbors can go to do those things.

Lit is slated for a no-frills opening in mid-fall and are planning to be open from 7am to 7pm Tuesday-Saturday.  You can follow their progress on Instagram at @lit610 and check out both businesses at @monocacycoffeeco and @madebylino.

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clarissa macintosh September 30, 2016 - 10:34 am

Looking forward to the grand opening of Monocacy Coffee Company and Made by Lino collaboration at LIT in South Bethlehem . This will be a great addition and service to the neighborhood.

mary tobia November 29, 2016 - 6:21 pm

Hello I had the pleasure of working aside of your stand at the LCCC craft show last month. We were set up right by your aunt. Actually I purchased a bag of East timor coffee. I need a favor. I sell scarves and I have something for your aunt but of course I forgot her name. Could I just have her first name and a good address to send this package to her. She was so much fun and we really enjoyed her company. Ohhh and of course the coffee is good too..thanks so much

LIT Coffee Roastery and Bakeshop now open on Bethlehem’s SouthSide – The El Vee March 3, 2017 - 11:58 am

[…] LIT Coffee Roastery and Bakeshop opened for the first time today on Bethlehem’s SouthSide.  A joint venture between Monocacy Coffee Company and Made By Lino, the shop features a variety of coffee, espresso, and tea.  Coffee can be ordered with different preparation methods including drip, Aeropress, pour over, and Chemex. […]


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